Why Content Marketing Is a Fool-Proof SEO Strategy Today
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The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it's not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human touch, as well as more financial and creative resources than ever before. Fortunately, SEO experts can take advantage of many different tools that are created precisely with these new requirements in mind. One of them is a content marketing platform called marketin9 that helps marketers publish sponsored articles on websites.But let's see what content marketing can do for SEO first.
But let's see what content marketing can do for SEO first.
If we looked back to what content marketing meant five years ago, it was a method used to acquire valuable links that only the most significant brands could use.Companies that had marketing budgets counting in millions invested in promotional campaigns to gain links from websites that were way beyond the financial reach of small and mid-sized businesses.Your average SEO specialist executing a campaign could only dream about such a sophisticated link building strategy.The situation has changed radically during the last few years, primarily due to the increased competition among smaller news websites or thematic blogs that strive to attract advertisers with competitive pricing. Marketing is a platform that helps advertisers make sense of all these offers and choose the best value for money when it comes to publishing sponsored content. It allows advertisers to get discounted pricing when placing a larger order from specific publishers. That way the cost of publishing a sponsored article is usually 20 percent (and up to 50 percent) lower than if the advertiser contacted such a website directly.
Content is king - Digital Marketing Trend
You've probably heard that phrase before. But it wasn't like that ever since content marketing appeared on the scene. In fact, it has been undergoing a severe transformation as well. That's what it looked like half a decade ago: Back then, only the most significant brands could take advantage of his methods as a way to acquiring valuable links. They had multimillion marketing budgets they could invest in promotional campaigns based on sponsored publications in quality portals. That strategy was just beyond the financial reach of small- and mid-sized businesses. A marketer could only dream of executing such a link-building campaign. However, during the last few years, the situation changed dramatically. Why is the online publishing market so different today? Primarily because of the rising competition among smaller news website or niche blogs that attract advertisers with competitive pricing. Innovative content marketing tools such as marketin9 help marketers make sense of the mature online publishing market, ensuring that they get publishing that offers the best value for money. Since advertisers can place a large volume of orders from one publisher on the platform, they can save up from 20 to 50% on a sponsored article than if they reached out to the publisher directly on their website.
Content marketing And SEO: Two Sides of the same coin
When it comes to content marketing and SEO we are mainly talking about two different means to the same end. Both aim to achieve some kind of growth for your company. In fact, for one of them to achieve ultimate success the other is necessary. I really like Neil Patel's approach to this matter, who thinks of content marketing and SEO as peanut butter and jelly (PBJ). Both are great by themselves, but if you combine them "Boom", magic happens. The main issue many companies face is that they think of content marketing and SEO as two different campaigns. People seem to be so eager to put this two against each other, that they lose the whole point. May be specialists from both sides are afraid that they might lose their influence, but come on between me and you, we know that those two do not compete with each other.
Here are 5 reasons why Content marketing should be integral to Seo:
Content Marketing brings traffic
Content Marketing showcases the culture of your company
Content marketing enhances your reach
Content marketing builds a trustworthy customer relationship
Content marketing is your door to conquering social media
Why SEO is actually a pillar for your content marketing
To put it simply, you write because you want people to know about you. We get it, so why wouldn't you want to increase your chances of being found even more? Ok, organic reach is cool, but why not help some people who desperately want their problems solved and without SEO wouldn't be able to find you? So SEO is more technical and Content sees things from a more holistic perspective. This difference is not actually an obstacle at all.
How Do Links Obtained from Sponsored Articles Help to Improve Ranking?
SEO experts agree that content marketing is of great value to link building. However, the final results of publishing sponsored articles on websites and portals are influenced by many factors such as:
The current link profile of the site.
The authority of the site.
Whether the website publisher allows us to include keywords in the anchor text.
Whether the links obtained from articles are nofollowed.