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Video SEO – Optimizing Content for an Increasingly-Visual World

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This guide has everything you need to know about video SEO. So if you want to rank your videos on YouTube and Google, you’re in the right place. Keep reading…
Ajit: +91 9820621021

Video content is taking over the world.

A recent Cisco white paper has fascinating statistics that every marketer and company should know – by 2019, 85% of online content will be video content. Of consumers who are using mobile data, the majority of that data is being used for audio and video services. Further, mobile audio traffic is now 60% of total mobile data, and it is expected that by 2021, 78% of mobile data will be video, and there is a very high consumption of video content.

YouTube is currently the most significant video venue in the world, with over 1 billion users and 1 billion hours watched daily, mainly by the coveted 18-to-34-year-old demographic. In fact, YouTube boasts that their service reaches more people in the United States than any TV or cable network channel.

But those numbers don’t equate to viewership or subscribers by default. Like any other facet of digital marketing, increased viewership of videos requires a solid strategy and following of best practices, some of which we’ll explain below.

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Best Practices for Video SEO

If video content isn’t getting seen, then it’s not bringing anyone close to the mouth of the funnel. There are so many users and so many channels on YouTube.com that getting noticed takes some work. Video is no longer a novelty, and that makes having an actionable strategy for video SEO essential.

Some of the basic checks to be mindful – with regards to video SEO – are:

1. Name Your Channel:

Aim to have at least 500 subscribers for your channel as soon as possible. Why’s that? Because in order to claim a vanity URL, a channel must have 500 or more subscribers, and the channel must be at least 30 days old. Vanity channels must have an uploaded photo for the channel icon and uploaded a channel banner.


2. Use Channel Keywords:

Don’t skip over the channel description area. Think about it from a usability point of view – you WANT your audience to know what your channel is about and search engines reward all efforts made towards a seamless user experience. Moreover, your channel descriptions are the perfect space for you to add in your focus keywords intelligently.


3. Channel Descriptions:

Don’t skip over the channel description area. Think about it from a usability point of view – you WANT your audience to know what your channel is about and search engines reward all efforts made towards a seamless user experience. Moreover, your channel descriptions are the perfect space for you to add in your focus keywords intelligently.


Companies that are not optimizing their YouTube channel by using keywords, linking, and branding, are losing out on a valuable opportunity to increase ROI. After all, content creation and marketing may be investments, but correctly tagging, branding and linking on platforms like YouTube costs only a little bit more time and can greatly increase your returns.


Businesses that leave these easy ways to optimize returns out of their marketing strategies have only themselves to blame for sagging bottom lines.


As video viewership continues to grow, optimizing for mobile users, desktop users, and using video SEO is part of an effective video optimization marketing strategy that no business should be without.




Learn Digital Marketing Courses

By now, I believe, that you have a fair idea why Digital Marketing is important for pharma sector. Some pharma companies have not yet fully embraced the digital revolution and changing times, while others have. Well, you should understand that it doesn’t matter to the patients out there, the patients are increasingly expecting, and rightly so, and demanding the pharma and healthcare industry to engage themselves and provide end-to-end services.

The pharma companies that are aligned to changing times, and are using digital mediums, are also the ones reaping the benefits. Big prizes are waiting for those who can cut through all the digital noise and come-up with sustained competitive advantage using digital mediums. The others will also align soon or go out of business.

There are different ways to learn digital marketing. You can teach yourself using online material and tutorials, or you can Learn Digital Marketing from a Reputed Training Institute. These training institutes have highly experienced professionals and provide you focused and personalized training with lot of live assignments, and also provide you guidance for your placements. There are digital marketing courses specialized specifically for pharma sector.

So, go ahead, learn Digital Marketing and shine on!

Remember…

-Pharma must be in the conversation so to know how to develop better drugs.

-Digital marketing offers many ways to communicate with customers (HCPs and patients).

-Pharma must offer great content that interests customers and helps them do their jobs better. This type of content is easier to approve, less risky and leads to better long-term customer loyalty.


For "Free Intro Session on Digital Marketing"
or "Business-Inquiries", contact:
Ajit: +91 9820621021

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