Though #mDetailerⓇ augments outside the sales force it can still offer a golden opportunity for building up a trusted relationship with the prescribers by providing them with detailed product information according to their requirements. Now with the latest and state of the art one way video technology highly trained sales representatives are providing #mDetailerⓇ services to doctors, nurses and other healthcare professionals whenever they need them.

The process of #mDetailerⓇ is more or less like having virtual sales representatives and across the pharma industry there is a lot of buzz about the utility and prospect of these virtual and electronic representatives. At present a combination of virtual and real representatives are expected to yield the best results for any pharmaceutical company but with time as more and more sophisticated #mDetailerⓇ system are being introduced they can very well be the future of the industry.

Most #mDetailerⓇ systems that are currently available and used by the pharma companies are cost effective and user friendly at the same time and can also be customized according to the needs of any particular brand. These systems also support field representatives and can also cover vacant territories. With a properly functioning #mDetailerⓇ system the representatives or the sales managers of any mobile app development company will be immediately notified whenever a prescriber logs in to it using his personal log in information and allows them to supply the prescriber with the exact information according to his requirements. Many of the latest #mDetailerⓇ systems offer multimedia delivery of the relevant information and massages along with distributing samples and literature and generate full tracking report for the services.

Normally #mDetailerⓇ can be classified into three main categories and they are

The self-service type where the healthcare professional pays a visit to web based digital detail as and when they require.

The representative led face to face detailing where a handheld device such as iPad is used by the representatives to present digital detail to a healthcare professional and thirdly.

The remote co-browsing type #mDetailerⓇ where the representative and the healthcare professional are located in two different places but they browse the same content simultaneously.

In its most modern interpretations the term #mDetailerⓇ actually refers to the process of integrating the behavior and attitude of the healthcare professionals into the overall marketing strategy and instead of impersonal broadcasting of the messages #mDetailerⓇ actually identify the reaction of the prescribers and making necessary changes in the sales strategy depending upon those reactions.

In its simplest form #mDetailerⓇ is a marketing and information program with a network like structure and is now used as a potent communication tool in a number of countries. The system is experiencing an increasing demand for its capability to provide detailed information that is easy to access and it has proved to be more beneficial for the health care professionals who are always required to stay up to date with the introduction of new drugs along with other healthcare products and new methods of treatment.