CERTIFIED DIGITAL MARKETING MASTER COURSE will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.
With over $135 billion spend in online advertising globally, Digital Marketing is one of the fastest growing industries today. Asia is leading the trend with over 30% annual growth.
According to a recent report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales,Marketing, CRM, Product Development and Research. This has created an ever increasing demand of skilled Digital Marketing professionals.
According to an article in Times of India, over 8 Lakh jobs are expected to be created in Digital Marketing space in the year 2018. In the absence of formal avenues of Digital Marketing education, there is a huge gap of talented professionals. No wonder, a Digital Marketing professional earns anywhere between Rs 15,000 and Rs 250,000/month.
If you are a Business Owner, a Sales and Marketing professional or a Student who is serious about leveraging Digital Marketing for personal or organizational growth then moPharma Digital Marketing Course is for you.
This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Email Marketing, Inbound Marketing and Web Analytics. moPharma Digital Marketing Course supplements you with additional specialization modules to strengthen your skillset based upon individual’s objective.
There is no prerequisite to earn moPharma Digital Marketing Course certification. You could be a student, an entrepreneur or a working professional.
Once you have completed moPharma Digital Marketing Course Program (in 6 or 3 months), you will be eligible to take moPharma Digital Marketing Course exam from anywhere in India. If you are an international candidate then you can take the exam online. Find below the key details of the exam.
We have designed Research Based Internship in which you will do a research on one digital marketing topic every week. For every quality research submission, you will publish a blog post on moPharma Digital Marketing Course's website with your credentials. On 10 successful submissions, you will be awarded an Internship Certificate.
Please refer to https://moPharma.com for course dates and availability of seats.
Rs 28,000 (+18% GST) 10% Discount (till 18 March 2019)
Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel
Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
Facebook Ads - Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This module helps you build right objectives based on each business objective.
Connect and engage with your new or long term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
Facebook Ads - Targeting Audiences
Understanding your audience is a challenge for many businesses today. But developing a marketing plan without a knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
Facebook Ads - Impactful Creatives
Make an impact with creatives and know the different ad formats which look good on all devices.
Facebook Ads - Optimization and Reporting
With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
Facebook Ad Policies
Get in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
Plan and structure your Facebook shop to manage and sell more products with Facebook.
Building Brand Awareness
Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
Driving In-store Footfall
Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
Measure conversions, optimise ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
Driving Online Sales
Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
This module guides you through creating a lead generation campaign to drive results for your business.
Learn how to sell digital marketing services by assessing the brand’s necessity of reach out to the customers. You will generate customised reports, evaluate other digital marketing service providers and prepare metrics to track performance.
Assessing Brand's Necessity To Utilize Digital Marketing Services
Assessing How The Brand Is Currently Reaching Out To Customers?
Generating Custom Reports and Automated Reports
Evaluating Other Digital Marketing Services Providers
Creating Customized Presentations and Proposal
Setting Expectations and metrics to track performance
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
Myths about Content Marketing
Identifying and creating “Good” Content
Framework to begin a Content Marketing Program
How to show ROI for content programs
About key resources and tools to create and curate content
Set up a blog content strategies by understanding main components of a blog. Learn to write a good blog post on WordPress. Get started by building a WordPress’ profile, template, features and understand key blogging terms.
Setting up a Blog content strategy
Main components of a blog, popular platforms signing up on Wordpress
Getting started: profile, template, features and key blogging terms
How to write a good blog post
Take your blog to the next level and professionalize it improving your blog content strategies. You will use content for conversations and communities. You will learn to manage multimedia and multi-platform blogging.
Take your blog to the next level and professionalise it
Blog content strategy
Using content for conversations and communities
Managing multimedia and multi-platform blogging
Understanding professional blogging
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age etail? The pros and cons of listing online/marketplace model and brand's own website. This module will help you understand the various Models that Exist and how to select a marketing place and a website or a mobile website and an app.
Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
The pros and cons of listing online/marketplace model and brand's own website Understanding the various Models that Exist
Market Place VS Own Website
Website VS APP
Practical Panel for listing experience
Rates for listing
Clear Understanding of the model
You will study how app distribution works, key services to integrate into your app to maximize marketing, App Store Optimization. You will acquire skills in tracking user quality beyond the install. You will get to learn to retarget app users to engage and retain them. Also demystify jargons like Native Ads, Deeplinking, Install Tracking etc.
How App distribution works?
Key services to integrate into your app to maximize marketing
App Store Optimization
Leveraging paid media to boost downloads
Choosing the right cost model (CPM / CPC / CPI / CPA)
Tracking user quality beyond the install
ReTargeting App Users to engage and retain
Demystifying jargons such as Native Ads, Deeplinking, Install Tracking etc.
Familiarize yourself with Evolution and Growth of Programmatic Advertising. Know how real-time biddingworks, its types, its advantages and challenges and myths related to programmatic marketing.
Evolution and Growth of Programmatic Advertising
Understanding Real-time bidding
How Programmatic Advertising Works
Types of Programmatic Advertising
Advantages and Challenges
Myths of Programmatic Advertising
Get an understanding of how digital platforms influence brand reputation and how marketers/business people can manage this. You will get to know what customers think about you, and find insights. Manage backlash, issues or complaints online and build positive perceptions of your brand on digital.
Understand how digital platforms influence brand reputation and how marketers/business people can manage this
What do customers think of you? How can you find out?
How can you manage backlash, issues or complaints online?
How can you build positive perceptions for your brand on digital?
Can reputation management be a part of your digital strategy?
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
Purpose/Where and why is Affiliate Marketing used
Resources required to get started with Affiliate Marketing
Top Players in the market for Affiliate Marketing
Re Brokering and Payout models
Segregation of Affiliate Marketing
Overall Affiliate Marketing Budget and strategy planning
Facts and Current industry numbers for Affiliate Marketing industry
Global leads and affiliate marketing programs you can join today
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
Creating a Digital Marketing Strategy
Concepts – Conversion Funnel, The McKinsey Consumer Decision Journey, Paid-Owned-Earned Media
Elements of a good marketing strategy rolling into digital marketing strategy
Defining objectives and creating a media mix
Measuring, evaluating and tweaking the strategy
Executing the Strategy
Skill sets and tools needed
In-house vs outsourcing
Support systems available – a look at different kinds of agencies Agency structures – an inside look at various kinds of agencies
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
Your outstanding Infographic Resume Toolkit
Learn basics of Infographic
Learn to convey information Quickly and Clearly
Learn to hold attention with bespoke text and design
Knowledge about open source design software
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
Why do you need to analyze data of your digital platform?
Calibrate the digital marketing strategies on the basis of results
How to create a digital measurement strategy?
How to utilize the best of class tools to understand the needs of your audience
and cater to them with the relevant products and services?
How to measure the ROI from different marketing channels?
In this course, you will learn about the route to multi- billion $ for products like Facebook, LinkedIn, Airbnb. You will also understand the Customer Lifecycle, Acquisition by working on Growth Framework Exercises.
Why Growth is more than Marketing
The Route to Multi-billion $ for Products like Facebook, LinkedIn, Airbnb, Dropbox, Evernote
Customer Lifecycle and Acquisition
Growth Framework Exercises and Workbook to Implement in your business