Have you ever thought about your health?
Have you ever thought of your happiness?
Do you even know that the food you eat will give you nutrient or not? Or say the shampoo you use will not affect your body?
MALNUTRITION:
• 1/3 of the world malnourished children live in India.
• Wastage of food: INR 88,800 Cr per year(INR 244 Cr per day).
HUNGER:
• Global Hunger Index India stands 103 among 119 countries.
• 25% of all hungry people worldwide live in India.
• 194 million people go hungry every day.
ANAEMIA:
• 40% (rural) & 36% (urban) woman/ 52% of married woman are anaemic.
• 70% in Bihar, Chhattisgarh, Jharkhand, MP, UP, AP, Haryana, Karnataka.
• 50% in Goa, Manipur, Mizoram and Kerala.
OBESITY:
• 14% for woman.
• 18% for men.
1. Macro Nutrients deficiency: Protein energy malnutrition.
2. Micro nutrient deficiency: Vitamins (A/B complex), Iron deficiency Anaemia(IDA) and Iodine Deficiency disorder(IDD).
3. Common nutritional problem: Low birth weight, protein energy malnutrition in children.
4. Chronic energy deficiency in adults, micronutrient malnutrition, Diet related non communicable diseases.
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Dr. Gummy provides smart, simple and innovative way to help people achieve their daily nutritional status. Gummy vitamins are increasingly popular—and not just for kids. By some estimates, adults now comprise up to 80% of the gummy vitamin market.
“Pill fatigue” is one factor driving grownups toward gummies. If you have to take multiple supplements every day—and especially if you have problems swallowing capsules or tablets—gummies can make that chore easier (and tastier), finds a 2017 report from the AARP.
“It’s a lot harder to make a good gummy than it is to make a tablet or capsule,” says Dr. Tod Cooperman, president of ConsumerLab.com, a private company that conducts safety and quality testing of consumer products. In a 2017 supplement analysis, ConsumerLab.com found that four out of five gummy products contained more or less than their listed amounts of ingredients. Gummies were the most likely kind of supplement to fail testing, the analysis found.
“Many companies seem to have trouble controlling the amounts of ingredients in each gummy,” Cooperman says. To solve this problem, he says some gummy makers spray vitamins and nutrients onto the outside of the finished candy—like a coating. There are also “stability problems,” meaning the gummies can lose potency over time. “This leads some manufacturers to put in a lot more of certain vitamins than labelled to ensure the product provides at least 100% of the labelled amounts throughout its shelf life,” he explains. While that may sound like a good thing—after all, you’re getting more than you paid for—some reports have linked excessive nutrient intakes to health problems, including an elevated risk for some types of cancer.
Gummy Vitamins Market Report Insights and Industry Analysis by Type (Single Vitamins and Multi-vitamins), End-User (Child and Adult), Distribution Channel (Store-based and Non-store-based) and Region, Competitive Market Size, Share, Trends, and Forecast, 2018 – 2028Global Gummy Vitamins Market is estimated to register a staggering CAGR of 9.10% during the forecast period of 2018-2028. Gummy vitamins are chewable supplements available in several different flavours and sizes. These gummy vitamins are generally consumed by children and adults that suffer various vitamin deficiencies. Many factors are contributing to the positive ascension of the global gummy vitamins market. Easy availability of gummy vitamins supplements is expected to prompt drastic growth in the consumption of the same during the forecast timeline.
Furthermore, a growing affinity towards functional foods by health-conscious consumers is anticipated to drive the gummy vitamins market to a great extent. Gummy vitamins play an essential role in the maintenance of nutrient levels in children. Growing awareness of the same among mothers is mounting the consumption rates of gummy vitamins through the review period. Moreover, an increasing need for gummy vitamins in developed economies across the globe has created many growth avenues for gummy vitamins supplement manufacturers. Lack of proper awareness regarding gummy vitamins in Brazil, China, and Argentina has pushed the manufacturers to invest in these countries in an attempt to expand their market reach and domination.
The Global Gummy Vitamins Market report by MRFR mentions detailed profiling of many vital market players. This list of prominent players includes Rainbow Light Nutritional Systems, Inc. (U.S.), Gimbals Fine Candies (U.S.), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (U.S.), Olly Public Benefit Corporation (U.S.), Softigel (U.S.), Bayer Group (Germany), Pharmavite LLC (U.S.), Church & Dwight Co., Inc. (U.S.), Life Science Nutritionals (Canada), Zanon Vitamec USA Inc. (U.S.), Bettera Wellness Corp. (U.S.), SmartyPants Inc. (U.S.), Nature's Way Products, LLC (U.S.), and The Nature's Bounty Co. (U.S.).
April 2019: Unilever PLC announced their plans to acquire the US-based supplement firm OLLY Nutrition for an undisclosed sum. OLLY Nutrition is known for gummy vitamins and supplements, even though it also sells snack bars and protein powders.
April 2019: Taura has recently entered into a joint venture with Viva 5 to develop 100% fruit puree-based vegan gummy supplements and introduce the same to the market. Viva 5 is a nutraceutical developer, while Taura is a 35-year-old company that supplies fruit pieces used in bakery and confectionery products.
The global Gummy Vitamins Market is studied for various segments, based on type, end-user, distribution channel, and region. Based on type, the global gummy vitamins market is bifurcated in the segments of multivitamins and single vitamins. The single vitamins market is expected to register an 8.88% CAGR by 2028. Such drastic graph climb of the segment can be owed to the rising awareness of the benefits of vitamin supplements. On the other hand, the multivitamins segment is anticipated to capture a market valuation of USD 6,610.8 million over the review period, exhibiting a lucrative CAGR of 9.20%.
Based on end-user, the global gummy bear vitamins market is segmented into child and adult. The child segmented was seen accounting for 29.10% gummy vitamins market share in 2018. To sustain the constant sales of gummy supplements for children, manufacturers are lowering the sugar content in these supplements, providing healthier options. The child segment is expected to showcase a stellar CAGR of 9.27% during the assessment timeline. Alternatively, the adult segment is projected to showcase a market valuation of USD 6,618.5 million, expanding at a 9.03% CAGR by the end of 2028.
Based on the distribution channel, the global market is segmented into store-based and non-store-based. The store-based segment is observed to reach a gummy vitamins valuation of USD 7,684.5 million by the end of the assessment period. The non-store-based segment is predicted to avail a CAGR of 10.10% over the forecast period of 2018-2028.
The global Gummy Vitamins Market is segmented into Europe, North America, Latin America, Asia Pacific (APAC), and the Middle East & Africa (MEA), based on region. Europe is projected to upsurge at a stellar CAGR of 9.40% during the forecast period. This rapid market ascension can be attributed to the growing number of consumers opting for nutritious food and beverage options. High demand for natural and organic food products is also expected to boost the gummy vitamins market growth in the forthcoming years.
Asia Pacific is anticipated to reach a market valuation of USD 2,019.9 million by the end of the forecast period. At the beginning of the forecast period, however, the APAC region’s gummy vitamins valuation stood at USD 770.2 million. The bolstering of the global gummy vitamins can be owed to the growing disposable affordability of a large chunk of the population and a mushrooming awareness towards healthy lifestyle choices. Additionally, gummy vitamins supplement manufacturers are observed to capitalize on this upscaling trend of health consciousness within the region.
According to a Mintel report, nutri cosmetics could be the “heart of market growth” in India's vitamins, minerals, and supplements market. An October 2019 Euro monitor report said “gummies and jellies offer opportunities for expanding the consumer base and establishing a greater connection with consumers in India”. “We are creating a new standard for the adult nutrition market when it comes to the science and precision required before any go-to-market strategy,” Divji says. The Research and Markets report also says minerals and vitamins comprise over 40 percent of the market, the herbal segment takes around 30 percent, proteins account for 25 percent, and others make up the remaining five percent. As health concerns rise worldwide in the wake of the coronavirus pandemic, the market for supplements is likely to grow further and faster. In 2018 and later in 2020, Aesthetics Nutrition raised funding from Alfa Ventures, DSG Consumer Partners Singapore, and Venture Catalysts. The team will use the funds for team building, improving packaging, supply chain management, and scientific research for future variants. The team plans to launch two variants soon. The Beach Body Gummy variant, which aims to help burn fat, is in the final stage of clinical trials at present.
The dietary supplements market in India is expected to grow CAGR of ~20% from 2015 to 2023.
Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market - 40% - followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market.
The nutraceutical and dietary supplements market in India is still at a nascent stage. The nutraceuticals market in India was valued at INR 260 Bn in 2017 and is expected to reach a value of INR 808 Bn by 2023, expanding at a CAGR of ~17%. The vitamin and mineral supplements market comprises around 100 market players. The urban population in India that resides in metro cities predominantly consumes protein supplements.
Cardiac, anti-diabetic, dermatology, vaccines, vitamins, minerals and nutrients are the fastest growing segments in the dietary supplements market.
Vitamin supplements dominate the dietary supplements market in India. Amway India Enterprises Limited is the market leader in the vitamins and dietary supplements segment, with ~33.8% market share, followed by Pfizer Limited, Merk, Bayer, and Abbott. The probiotic drugs and dietary supplements segment is dominated by Dr. Reddy's Laboratories, Tablets India, and USV India.
• Rapid digitization and increase in social media usage have increased awareness regarding nutrition care and improved access to vital information.
• Changing lifestyles is increasing the incidence of several diseases such as diabetes, blood pressure, obesity and cardio-vascular problems, among others.
• In urban areas, higher income groups are the main consumers of dietary supplements and this will grow at a considerable rate. Moreover, rising health consciousness, rapid growth of the e-commerce market and rising per capita income are driving the growth of the dietary supplements market in India.
Multivitamins supplements are the most commonly used supplements worldwide and their popularity has increased rapidly in the past few decades. Some believe that multivitamins can improve health, compensate for poor eating habits, and even reduce your risk of chronic diseases. Anyway, you may wonder if these supposed benefits are true. Vitamins are the main building blocks of the body and help keep you in good health.
Multivitamins supplements contain many different vitamins and minerals which are important for growth and development. while there’s no standard for what constitutes a multivitamin, their nutrient composition varies by brand and product. Multivitamins are also known with many names like multimineral, multis, multiples, or simply vitamins. Which are available in many forms, including tablets, capsules, chewable gummies, powders, and liquids. Multivitamins supplements should be taken once or twice a day. Ensure that you read the label and follow the recommended dosage instructions. They are available in pharmacies, large discount stores, and supermarkets, as well as online. This medication is used to treat or prevent vitamin deficiency due to poor diet, certain illnesses, or during pregnancy.
Your body requires thirteen vitamins and at least 16 minerals for a healthy life. Many of them helps in enzyme reactions in your body or function as signaling molecules or structural elements. As your body needs these nutrients for reproduction, maintenance, growth, and regulation of bodily processes. Multivitamins may provide many of these vitamins and minerals but in varying forms and amounts. Multivitamin supplements may also contain other ingredients like herbs, amino acids, and fatty acids. Multivitamins may contain higher or lower levels of some nutrients than the label states, as dietary supplements are not regulated by the Food and Drug Administration (FDA). In certain cases, they may not even provide all of the listed nutrients. Make sure that the nutrients in multivitamins may be derived from real foods or created synthetically in laboratories.
• Healthy aging: As we age, our nutritional needs increase. At the same time, it gets harder for the body to absorb nutrients. Medications can further deplete our body of nutrients. A multivitamin can offset these deficiencies.
• Good for your heart: Studies show that taking a high-quality multivitamin may reduce cardiovascular disease, as this is leading cause of death in both men and women in the U.S. Vitamins B1, B2, B6, K1, Niacin (B3), CoQ10 and magnesium, all play a role in cardiovascular health.
• Boosts immunity: Vitamin C is a strong antioxidant known for strengthening the immune system. Vitamins D and E boost immunity, too. These vitamins can also help reduce allergy symptoms.
• Supports eye health: Vitamins A, C, E, Niacin (B3), and selenium support eye health, as well as Lutein and Zeaxanthin also protect the eyes from harmful light waves. Studies have shown multivitamins containing a combination of vitamins, lutein, and zeaxanthin can reduce the risk of macular degeneration.
• Water-soluble vitamins: Excess fat-soluble vitamins (A, D, E, and K) are stored in the body. Water-soluble vitamins (B and C) are not. Excess water-soluble vitamins simply travel through the body. This means it’s necessary to take these essential vitamins on a daily basis.
• Healthy hair and skin: New research say look for Vitamins B3 (Niacin), biotin, and Vitamin C for fuller hair. For healthy skin, look for Vitamins A, C, E, and CoQ10.
• Feel better: Taking a multivitamin is associated with a boost in energy levels, feelings of wellbeing, as well as a decrease in stress and anxiety. This makes it worth staying compliant with a multivitamin routine.
• Increased energy levels
When your body doesn’t get enough vitamins, one has to work harder to perform simple tasks, which can lead to fatigue and other health problems. Consuming multivitamins and keeping a healthy lifestyle can keep you energetic and fit.
• Improved mood
Research has shown that daily multivitamin has positive effects on a person’s mood and emotional well-being. Acquiring enough vitamins and minerals improves the brain functions responsible for your mood.
• Reduces stress and anxiety
Taking multivitamin supplement daily can also significantly reduce levels of stress and anxiety. Your body uses B vitamins to convert food into energy, keep the nervous system functioning properly, and to produce stress hormones. As it can also replenish your body’s supply.
• Improved short-term memory
A study showed that B vitamins have a significant impact in supporting short-term memory function.
• Maintained muscle strength
Consuming multivitamins daily can help keep these damaging free radicals in check. Free radicals are usually responsible for muscle aging-related problems.
• Multivitamins and heart disease
Many believe that taking multivitamins can help prevent heart disease, but the evidence is mixed. As cardiovascular disease is the leading cause of death worldwide.
Multivitamins with biotin to enhance hair and nail growth, boost metabolism. Combination of more than 10 essential vitamins to promote healthy hair. Makes hair longer, stronger, shinier and smoother. Reduces hair fall and hair thinning. Adds volume to hair with continued use. Strengthens nails Reduces stress for the age group of 18-40 years Tasty, chewable gummy vitamins, gluten-free. 100% vegetarian.
Indian nutraceuticals market constitutes nearly 2% of the global nutraceuticals market. It is expected to grow rapidly and account for 3% of global share by 2022.
Developed countries, including the US, Europe and Japan account for more than 90% of the global nutraceuticals market.
India’s confectionery market is ballooning. Experts at the Canadean Intelligence Center expect the market to grow by 71 percent in the next four years. In 2013, India’s confectionery market was worth close to $1.3 billion, and it’s expected to reach $2.2 billion by 2018.
India has seen higher disposable incomes in recent years thanks to economic growth and development, particularly in the middle class. This class accounts for 45 percent of the total confectionery consumption in India, more than half of which is gum.“In India, gum is seen as a luxury item, with branded products predominantly available in urban areas,” says Safwan Kotwal, analyst at Canadean. “This is especially true for gum that provides fresh and minty breath, as it portrays a professional and well-groomed image that is becoming more vital to success in the Indian workplace." But geography also factors into India’s growing fascination with gum.The hot climate and soaring temperatures mean people prefer gum and jellies to chocolates, especially in the summer, and it shows in the way the market is expected to grow.
According to Canadean’s data, sugar confectionery and gum will outsell chocolate in volume. Gum is expected to increase by 64 percent in volume consumption by 2018, compared to 41 percent growth in chocolate.
In terms of value, however, chocolate is still on top. “Weather plays a vital role for sugar confectionery and gum sales”, says Kotwal. “However, when translated into value terms, the chocolate market still dominates and is expected to surpass the $1 billion mark in 2018". That’s in part because chocolate continues to be a favorite among children.
While gum is popular with adults, kids still love sweets and toffees, keeping them high in demand. In 2013, kids nine years and younger were responsible for almost a quarter of sugar confectionery and chocolate consumption.