#1 (3) Mobile has changed the way we live our lives and the way we shop, but have we really seen the impact in Fast-Moving Consumer Goods (FMCG) as yet? Mobile apps for brands and retailers abound, but look in store and see how many people are using their mobiles. And if you see anyone, are they using a shopping-related app, or simply taking a call or texting? Mobile is yet to fully impact FMCG as we have been slow to understand where the real opportunity lies for brands.
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#2 (3) The truth is that the marketing directors of FMCG brands should realize that consumers spend more time on mobile apps than any other digital channel. According to ComScore, 90% time is spent on mobile apps while only 10% is spent on mobile sites. Read More

#3 (3) Customers get delighted when you provide effective solutions that address their needs. Start focusing on solving customers’ needs through utility and entertainment based mobile apps. With fierce competition, you have to put extra efforts for brand recognition and recall. Using a mobile app, you can reach every customer with minimal investment and provide an effective value proposition.
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