Digital Marketing Agency

"Brand" needs: Mobile-App, for better connection with people.

The moPharma Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey.
: moPharma

"Brand" needs: Mobile-App, for better connection with people.

The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, moPharma has partnered with Hindustan Unilever Ltd. to explore how the path to purchase has changed and what these shifts mean for mobile app development marketing. This study explores The Role of Mobile app development in the Path to Purchase of FMCG Products in India.

The main objectives of this study were to:

  1. Look at how consumers currently engage with their mobile devices and how this is changing
  2. Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
  3. Understand the impact of mobile app developers advertising on the purchase funnel of FMCG products
  4. Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG products

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If you are looking to build your next (or first) mobile app and need help with one or more of these steps, you’re in luck! The moPharma Group welcomes app owners at any stage in this process. Whether you are a startup or Fortune 50 company, we have the team and knowledge needed to deliver a fantastic mobile app. Please don’t hesitate to today.

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"Brand" needs: Mobile-App, for better connection with people.

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