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• Review your current internal communication strategy

• Plan a new strategy

• Who is your Target Audience?

• Agreement of other team members

• Pick and implement tools

• Evaluation of implemented tools

1. Review current internal communication strategy

Internal communication in the workplace is set to grow in relevance. It is important to have easy communication within the organization for increased productivity and overall business performance.

How to improve internal communication in the organization?

The first step is to review your own internal strategy by starting to research about what is the current strategy, the action plan and where will the position of the company be in the later stages.

Some of the key things to address are :

1. Current position : What is the current strategy? How well it has impacted the organization? What are the key strengths and weaknesses? What can be to done to improve the current position?

2. Future position : Where will the new strategy take the company to? Will it benefit the entire team?

3. How to get there : What is it that will be required to achieve the desired objectives?

4. How much time will it take to get there : How much time will it take to achieve the desired objectives?

A useful discussion on the above mentioned points will help the company to re-evaluate the strategy.

2. Plan a new strategy

The simple steps to plan a new strategy are :

1. Goal definition : Define what your goals are. A clear vision needs to be chalked out to achieve the desired goals.

2. Adhere to timelines : What is the estimated time it is going to take to achieve the stated objectives? What motivates employees the most in the organization to achieve the desired objectives within a particular time frame?

3. Define key metrics : To understand how well the content is being shared by the employees(social shares), employee referrals etc.

3.Who is your Target Audience?

Once the strategy has been defined, it is imperative to understand who the target audience is going to be. What kind of content would they consume?

Segmentation and targeting will affect the communications strategy. Sending the right messages to the segmented audience is important.

4. Agreement of other team members

The best way to improve internal communication in the workplace is by planning for the best internal communications strategy which would require involvement of all the team members. Certain questions to be asked are :

1. How is everyone going to contribute to the effective implementation of communications strategy?

2. Is everyone in agreement with the current strategy?

3. Which team is responsible for which part of the strategy?

5. Pick and implement tools

Various tools are used for internal communications strategy, each with its own advantages and disadvantages. Organizations should choose the most effective internal communication tool as per their requirements.

How to bridge the communication gap within the organization? One of the most effective internal communication tools that Mopharma Digital solutions has developed is the introduction of 'HOW'S WORK APP'. It is seen as one of the ways to improve internal communication in the workplace.

'HOW'S WORK APP' is a corporate specific app developed exclusively for all the corporates to facilitate easy communication amongst all the team members within a particular organization.

The most ideal approach is to make a list of all the tools and understand how and why they are used by the company.

6. Evaluation of implemented tools

Evaluation of tools implemented to improve communications strategy is important to track progess. A mandatory discussion on the same would help understand the gaps in the process and make changes if any.

Certain questions that need to be addressed are:

1. Is the new strategy in line with the company defined goals?

2. Is it benefitting the employees of the organization?

3. What improvements can be made?