Have a Glance

• What is Video Marketing?

• The Benefits of Video Marketing

• Why You Need to Focus on Video Marketing in 2019

• The 12 Types of Marketing Videos

• The Video Creation Process

1. What is Video Marketing?

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

Video has the potential to transmit large amount of information. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.

So, Video Marketing is a method where any information can be learned and understood very easily in least possible time with the helps of videos. Another benefit is reduction in boredom.

2. The Benefits of Video Marketing

Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

1. Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

2. Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.

3. Video is Easily Accessible

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

4. Video is Effective

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.

3. Why You Need to Focus on Video Marketing in 2019

2016 saw a surge in the popularity of video as a content marketing format.

2017 saw video rise to the top of your marketing tactic list.

What did 2018 seen? In short, 2018 transformed video from a singular marketing tactic to an entire business strategy.

Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.

Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.

But video hasn't only transformed how businesses market and consumers shop; it's also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.

4. The 12 Types of Marketing Videos

This started as a fun hobby for some, but the personalized approach made business houses realize it as a relevant tool of video marketing for business growth. Virtual reality technology used in videos embedded within the blog lends a marketing appeal to its customers, thus, allowing vloggers to earn money through their blogs.

1. Demo Videos

Demo videos showcase how your product works — whether that's taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.

2. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company's high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience.

5. Educational or How-To Videos

Instructional videos can be used to teach your audience something new or build the foundational knowledge they'll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.

5. The Video Creation Process

Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Why? Every decision made during the video creation process will point back to your video's purpose and what action you'd like your audience to complete after watching it.

And, of course, without a clear purpose agreed upon by your team, you'll find yourself in a whirlwind of re-shooting, re-framing, editing … and wasting a lot of precious time.

There are typically a lot of players when making a video. How can you ensure they're all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and aggregate your answers in one place.

Who's your target audience? What buyer persona are you targeting? This may be a segment of your company's typical buyer persona.

What's the goal? Is it to increase brand awareness? Sell more event tickets? Launch a new product? Ultimately, what do you want your audience to do after watching the video?

Where's the video going to live? On Facebook? Behind a landing page form? You should begin with one target location — where you know your audience will discover the video — before repurposing it for other channels.

When's it due? Always start with a timeline. A video on which you have a few months to work will have very a different budget and creative scope than a video needed in a few days.

What's the budget? Video can be expensive, but it doesn't have to be … if you set a budget. Do your research and set realistic parameters, especially before you answer the next question.

What are the creative requirements? With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video? Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video.

Video Marketing is a great way to attract new leads and help them convert. Many companies use video marketing to keep leads engaged on their page. It is one of the most effective mediums of content marketing. If you require the assistance of Digital Marketing Experts here at moPharma digital Solutions as a Best Digital Marketing Agency in Mumbai, be sure to get in touch with us. We'd love to show you more ways on how we can boost your brand, visibility and business online.

Learn Digital Marketing Courses

By now, I believe, that you have a fair idea why Digital Marketing is important for pharma sector. Some pharma companies have not yet fully embraced the digital revolution and changing times, while others have. Well, you should understand that it doesn’t matter to the patients out there, the patients are increasingly expecting, and rightly so, and demanding the pharma and healthcare industry to engage themselves and provide end-to-end services.

The pharma companies that are aligned to changing times, and are using digital mediums, are also the ones reaping the benefits. Big prizes are waiting for those who can cut through all the digital noise and come-up with sustained competitive advantage using digital mediums. The others will also align soon or go out of business.

There are different ways to learn digital marketing. You can teach yourself using online material and tutorials, or you can Learn Digital Marketing from a Reputed Training Institute. These training institutes have highly experienced professionals and provide you focused and personalized training with lot of live assignments, and also provide you guidance for your placements. There are digital marketing courses specialized specifically for pharma sector.

So, go ahead, learn Digital Marketing and shine on!

Remember…

-Pharma must be in the conversation so to know how to develop better drugs.

-Digital marketing offers many ways to communicate with customers (HCPs and patients).

-Pharma must offer great content that interests customers and helps them do their jobs better. This type of content is easier to approve, less risky and leads to better long-term customer loyalty.

Digital Marketing Corporate Training

Corporate training has evolved rapidly in recent years. It is one of the most significant parts of its growth and long-term investment strategies. It helps to improve employees performance, moral and skills by concentrating on professional development. Corporate Training is the key to ensure development in all the spheres; so that the employees can aspire in this competetive world and bring success on their behalf. Through Corporate Training highest productivity can be achieved when the individual goals are integrated with the organisational goals.

The scope of digital marketing is growing day-by-day. Companies are also focusing on digital marketing. Providing a Corporate Training on digital marketing will help the emlpoyees to boost up their productivity in the organization. It does not restrict you to one specific job profile. Getting a digital marketing training in an organization will help you to get better salary as this is the most fascinating advantage of digital marketing. It will help in making suitable modification whenever necessary. Training in digital marketing helps in creating better understanding of the companies and the employees are able to achieve their professional goals.