Social Media Marketing Trends in 2019
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Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy.
As a marketer, do keep the following top five social media marketing trends in mind for 2019:
1. The Rise of User-Generated Content
Today a customer conducts thorough research before she decides to buy what she needs. The buying process is no longer as simple as going to the brick-and-mortar store and picking up a product. People compare prices, search for deals, check with friends, and a lot more, before they hit the buy button.
Word-of-mouth publicity, referrals, and the story behind the product play a significant role in the customer’s purchase decision. Many businesses have started embracing user-generated content (UGC) to promote their brands and products. Incorporating UGC about how your product is being used in real life will add a personal touch to your promotions.
You can leverage UGC by creating contests like ‘share your click’, ‘your favorite memory with our product’, or simply through hashtags. You can also reward the best entries or mention your customers for sharing their stories with you. This creates brand awareness, engages your audience, and leads to better customer experience with minimal investment.
2. Live Videos Gain Popularity
Videos offer what pictures and text cannot. And the upsurge of live videos corroborates the fact that humans love visual experiences, especially if they feel like ‘a part of the moment’. We predict that marketers will leverage the growing popularity of live videos and live streams because:
Live videos are more engaging and interactive.
They add a new dimension to content personalization.
It is one of the most authentic ways to connect with your audience, and it helps build trust in your brand.
You can reach a broad audience base with a single click.
3. Messaging Apps and Chatbots Gain Ground
Businesses are providing multiple channels for customers to reach out to them. The popularity of messaging apps like Facebook Messenger, Kik, WhatsApp, and WhatsApp for Business, etc. has made it simpler to connect to the customer. Also, chatbots are increasingly becoming a marketer's favorite tool to have one-to-one personalized conversations with their customers.
We predict messaging apps and chatbots will continue to evolve and maintain its run on the list of hottest social media marketing trends as:
They offer more personalized interactions.
They have an easy-to-use interface, are quicker to use, and convenient (not many people are a fan of picking up the phone and calling).
Messengers and chatbots provide platforms to provide instant customer service, thereby improving the customer experience.
Chatbots can be programmed to service and answer basic customer queries.
4. Augmented Reality Is Starting to Make an Appearance
Augmented Reality (AR) is taking baby steps in the social media domain in the form of facial filters, geo-filters, etc. Marketers should devise creative ways to take advantage of existing and upcoming AR features. As AR becomes more prevalent, it will provide a more engaging, interactive, and personalized experience to all your customers. Learn why AR is a game changer for marketers.
5. Trust and Transparency for Social Data Gains Importance
The Cambridge Analytica data breach shattered the faith of layman in social media, and everyone began questioning how their data was being used by enterprises like Facebook. The enforcement of the General Data Protection Regulation (GDPR) in the European Union did help in establishing transparent data policies, encouraging honest communication between audiences and brands. However, building trust has become an imperative for brands. Marketers will be looking for ways to strike a balance between personalization and privacy, and in the process give their customers more control over their shopping experiences. Being transparent about data collections and data use methods will help marketers be upfront about what customers can expect. It will also help marketers gain customers’ trust, which will go a long way in strengthening the customer-brand relationship.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Grow your business with result oriented & SMM service from the best digital marketing agency in Mumbai.
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By now, I believe, that you have a fair idea why Digital Marketing is important for pharma sector. Some pharma companies have not yet fully embraced the digital revolution and changing times, while others have. Well, you should understand that it doesn’t matter to the patients out there, the patients are increasingly expecting, and rightly so, and demanding the pharma and healthcare industry to engage themselves and provide end-to-end services.
The pharma companies that are aligned to changing times, and are using digital mediums, are also the ones reaping the benefits. Big prizes are waiting for those who can cut through all the digital noise and come-up with sustained competitive advantage using digital mediums. The others will also align soon or go out of business.
There are different ways to learn digital marketing. You can teach yourself using online material and tutorials, or you can Learn Digital Marketing from a Reputed Training Institute. These training institutes have highly experienced professionals and provide you focused and personalized training with lot of live assignments, and also provide you guidance for your placements. There are digital marketing courses specialized specifically for pharma sector.
So, go ahead, learn Digital Marketing and shine on!
-Pharma must be in the conversation so to know how to develop better drugs.
-Digital marketing offers many ways to communicate with customers (HCPs and patients).
-Pharma must offer great content that interests customers and helps them do their jobs better. This type of content is easier to approve, less risky and leads to better long-term customer loyalty.