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• The need for communication skills

• Organizational communication - Internal & External components

• Communication audits

• Communication differentiates a good business from a great one

1. The need for communication skills

The need for communication skills is important in practically every career. Communication skills have always been an integral part of effective management which requires clarity of thought and instruction.

Further, communication requires a broader bandwidth covering a general awareness about industry, economy and emerging trends.

Organizations should encourage and develop open and effective communication between employees in order to focus on jobs that create value.

2. Organizational communication - Internal & External components

Organizational communication can be divided as Internal and External communication.

1. Internal communication

Internal communication is communication within the organization itself. Effective internal communication brings significant benefits to an organization.

Research shows that good interpersonal relationships between managers and staff brings more profitability to companies keeping in mind all the four variables - market share, capital intensity, firm size, and sales growth rate.

Some of the other benefits of having good internal communication are :

a) Increased productivity

b) Reduced absenteeism

c) Reduced costs

Mopharma Digital solutions recognises the value and importance of having good internal communication between the employees of an organization and has therefore come up with a corporate specific application called the 'HOWS WORK APP' to bridge the communication gap.

Link of our product page : https://mopharma.com/whatsapp.html

2. External communication

External communication refers to communication with external stakeholders and customers. Good effective communication with customers helps in maintaining customer loyalty/helps in better customer retention leading to increased company profits.

Creating quality relationships with stakeholders and customers is of vital importance since it helps businesses to grow manifold. Customers look for trust to create meaningful relationships with the companies they are dealing with.

Many businesses do not realise the importance of valued relationships with their customers and end up losing them forever. Also the fact that acquiring new customers costs a lot more than maintaining an existing one.

So, effective external communication with an organization's outside audiences is critical for its success in the long run.

3. Communication audits

Organizations use communication audits to make improvements in its communication efforts.

Communication audits are done by organizations to spot gaps in the communication process, identify issues and to improve organizational performance.

Communication audits also help organizations to identify any discontent before they lead to catastrophic losses of employees and customers. They help organizations in achieving their strategic objectives.

4. Communication differentiates a good business from a great one

Good effective communication with people in your organization is a must for improved productivity of employees and increased profitability of organizations.

As rightly put by some one emphatically : "If there's one skill that's required for success in any industry, it's communication."

Communication plays a key role in efforts to improve efficiency, quality, responsiveness and innovation, your communication affects your company’s success.

Remember, if you learn to write well, speak well, listen well and recognise the appropriate way to communicate in various business contexts, you’ll gain a major advantage that will serve you throughout your career.

For more related content, check out the link :

https://mopharma.com/blogs/whatsapp-blog-effective-internal-communication-02.html