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What Is SEO / Search Engine Optimization?

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What is SEO?
Search Engine Optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.
Ajit: +91 9820621021

1. What Is SEO?

SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

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2. What goes into SEO?

Quality of traffic.

You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Quantity of traffic.

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results.

Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.


3. How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.

how it works:

Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index.Index is then fed through an algorithm that tries to match all that data with your query.

Google uses over 200 signals in scoring their search results and SEO encompasses technical and creative activities to influence and improve some of those known signals. It’s often useful to not focus too much on individual ranking signals and look at the wider goal of Google, to provide the best answers for its users.

SEO, therefore, involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful and high quality, expert content that helps answers the user’s query.

Google has a very large team of search quality raters that evaluate the quality of search results, that gets fed into a machine learning algorithm. Google’s search quality rater guidelines provide plenty of detail and examples of what Google class as high or low quality content and websites, and their emphasis on wanting to reward sites that clearly show their Expertise, Authority and Trust (EAT).

Google uses a hyperlink based algorithm (known as ‘PageRank’) to calculate the popularity and authority of a page, and while Google is far more sophisticated today, this is still a fundamental signal in ranking. SEO can therefore also include activity to help improve the number and quality of ‘inbound links’ to a website, from other websites. This activity has historically been known as ‘link building’, but is really just marketing a brand with an emphasis online, through content or digital PR for example.

Relevant and Reputable Websites linking to a website is a strong signal to Google that it might be of interest to its users, and can be trusted to appear in the search results for relevant queries.

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4. How To Do SEO

SEO involves technical and creative activities that are often grouped into ‘On-Page SEO’ and ‘Off-Page SEO’. This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website.

These activities require expertise, often from multiple individuals as the skillsets required to carry them out at a high level, are quite different – but they can also be learned. The other option is to hire a professional SEO Agency, or SEO consultant to help in areas required.

moPharma Digital Solutions is a Top Digital Marketing Agency in Mumbai

providing a full-service Digital Marketing Company and SEO. We make sure each element of your marketing campaign "is set up to drive traffic to your ultimate target, whether your target is a website or a social network like Facebook or Twitter," moPharma Digital Solutions is a Specializes in Anyalitical Report. we know how to deliver exceptional and measurable results for our client in across industries.

On-Page SEO

On-Page SEO refers to activities on a website to improve organic visibility. This largely means optimising a website and content to improve the accessibility, relevancy and experience for users. Some of the typical activities include –

Keyword Research – Analysing the types of words and frequency used by prospective customers to find a brands services or products. Understanding their intent and a users expectations from their search.

Technical Auditing – Ensuring the website can be crawled and indexed, is correctly geo-targeted, and is free from errors or user experience barriers.

On-Page Optimisation – Improving the website structure, internal navigation, on-page alignment and content relevancy to help prioritise key areas and target relevant search phrases.

User Experience – Ensuring content shows expertise, authority and trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.

Off-Page SEO

Off-Page SEO refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust.

Links from websites and pages with more Trust, Popularity and Relevancy will pass more value to another website, than an unknown, poor website that isn’t trusted by the search engines. So the quality of a link is the most important signal.

Content (‘Marketing’) – Reputable websites link to exceptional content. So creating amazing content will help attract links. This might include a how to guide, a story, a visualisation, news or research with compelling data.

Digital PR – PR provides reasons for other websites to talk and link to a website. This might be internal newsflow, writing for external publications, original research or studies, expert interviews, quotes, product placement and much more.

Outreach & Promotion – This involves communicating with key journalists, bloggers, influencers or webmasters about a brand, resource, content or PR to earn coverage and ultimately earn links to a website.

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5. Learning SEO

This section of our site is here to help you learn anything you want about SEO. If you're completely new to the topic, start at the very beginning and read the Beginner's Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

Here's a general overview:

Building an SEO-friendly site

Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving.

Off-Page SEO

Off-Page SEO refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust.

Content and related markup

A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section. Start here if you're curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner's Guide to Link Building.

Other optimization

Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with Conversion Rate Optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

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6. Evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn't feel quite right, check in with the specific topic page.

The new era of search arrived with a slogan “Only Quality Content is King”. After this Google took spamming very strictly and started penalizing websites. Straight and strict guidelines were set. A new announcement in-house was to earn ranking only on the user relevant content. To set an example, J.C Penny was stabbed from search engine ranking due to its irrelevant link building techniques.

Localised searches were improved. The only goal of search engines now is to provide user-relevant and engaging results. A new technique of niche related guest blogging started. People started blogging on relevant platforms to get a quality backlink for their website.

A new era of regular Google updates began. Penguin, Panda, Hummingbird was introduced to remove spam from the web. Currently, according to sources, Google use to update its search algorithm 600 times a year. 600 time means around 50 minor updates a month.

In future also, relevancy will remain a major in SEO. Relevancy will be defined with deep niche-related content. Content that has core focus on relevancy. With the evolution of SEO, SEO practitioners should also evolve themselves. Increasing usage of mobile devices leads to more mobile-oriented websites and content.


7. Google’s algorithm

The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, years of experience in SEO have resulted in a pretty good idea about the important factors.

Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).

Latest Google updates

The official Google SearchLiaison twitter handle announced on Thursday that Google would like to call the broad core algorithm update of March 12th as “March 2019 Core Update.” “We understand it can be useful to some for updates to have names. Our name for this update is “March 2019 Core Update.”

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8. Resources To Learn SEO

There are lots of useful resources on the web to help learn more about SEO. Some of the key resources we recommend are as follows.

1. SEO Starter Guide From Google.

2. Google Search Quality Rater Guidelines From Google.

3. How Do You Set Smart SEO Goals From moPharma.

4. 9 Predictions for SEO From moPharma.

5. How to write for SEO From moPharma.

6. It's time to start doing S.M.A.R.T. SEO From moPharma.

7. Voice Search: How to Optimize for Voice Search SEO Strategies From moPharma.

8. Video SEO – Optimizing Content for an Increasingly-Visual World From moPharma.


9. Do you want to Need Help to Your SEO?

moPharma Digital Solution is a SEO Agency in Mumbai that runs remarkably successful SEO campaigns in the most competitive sectors, using a unique blend of technical and creative expertise.

SEO Agency in Mumbai providing quality SEO services to businesses, making them appear first in the search engine results, when the user searches for the specified keywords. We ensure that accurate and relevant keywords for your brand are used, to hit the correct target audience. Being a prominent SEO Company in Mumbai, we aspire to bridge the gap between, your Marketing Strategy and your Customers, on the online community, by optimizing your website, to increase the visibility of your brand.

Being a trusted Digital Marketing Company in Mumbai, we make sure your SEO implementations are Google friendly and do not get affected by any future algorithm update. At moPharma, we also help brands hit by any of the Google updates in recovering from the penalty in an effective n efficient way.

providing a full-service Digital Marketing Agency. We make sure each element of your marketing campaign "is set up to drive traffic to your ultimate target, whether your target is a website or a social network like Facebook or Twitter,". we know how to deliver exceptional and measurable results for our client in across industries.

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10. Conclusion

SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. At moPharma, We believe that SEO is the best way to rank your website because you focus on making every aspect of your site awesome. Don’t use any black-hat SEO tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO, with your user in mind, and you will benefit in the long run.



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Ajit: +91 9820621021


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By now, I believe, that you have a fair idea why Digital Marketing is important for pharma sector. Some pharma companies have not yet fully embraced the digital revolution and changing times, while others have. Well, you should understand that it doesn’t matter to the patients out there, the patients are increasingly expecting, and rightly so, and demanding the pharma and healthcare industry to engage themselves and provide end-to-end services.

The pharma companies that are aligned to changing times, and are using digital mediums, are also the ones reaping the benefits. Big prizes are waiting for those who can cut through all the digital noise and come-up with sustained competitive advantage using digital mediums. The others will also align soon or go out of business.

There are different ways to learn digital marketing. You can teach yourself using online material and tutorials, or you can Learn Digital Marketing from a Reputed Training Institute. These training institutes have highly experienced professionals and provide you focused and personalized training with lot of live assignments, and also provide you guidance for your placements. There are digital marketing courses specialized specifically for pharma sector.

So, go ahead, learn Digital Marketing and shine on!

Remember…

-Pharma must be in the conversation so to know how to develop better drugs.

-Digital marketing offers many ways to communicate with customers (HCPs and patients).

-Pharma must offer great content that interests customers and helps them do their jobs better. This type of content is easier to approve, less risky and leads to better long-term customer loyalty.


For "Free Intro Session on Digital Marketing"
or "Business-Inquiries", contact:
Ajit: +91 9820621021

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