By providing a network of doctors, with access to information at a time convenient to them – whether this be between appointments in the day or at their leisure at home in the evening – a pharma company can actually increase the time spent per product at a fraction of the cost.

With e-detailer, doctors get the flexibility and control when it comes to time, privacy and objectivity, without disrupting their daily routine and compromising the quality of patient care they provide.

Its often seen that busy doctors will take time out to talk to sales representatives from a company with which they have a good relationship.

Going from a “lifeless” paper detailer to a digital tablet pc-based multimedia detailer is a major leap for most pharma companies.

According to a recent survey; doctors spend on average 7.5 minutes per e-detailer – versus 2 minutes for a sales rep call. This provision of information, which includes links to health service guidelines, product benchmarks and prescribing comparisons not only eases the information gathering for doctors but also paves the way for reps to undertake a full selling visit: time can be spent addressing specific competitive, product or prescribing issues rather than simply providing information on a new product. From the physician perspective benefits include:

1. Access to timely and updated drug information that is valuable to them;

2. Sample ordering with the click of a mouse;

3. Participation in peer-to-peer discussions on topics that interest them;

4. More time-efficient interaction with sales representatives;

5. Flexibility and control to accomplish these tasks on their own schedules.