#1 (30)
December 12, 2017 / by moPharma
The term #mDetailerⓇ actually refers to the process of integrating the behavior and attitude of the healthcare professionals into the overall marketing strategy and instead of impersonal broadcasting of the messages #mDetailerⓇ actually identify the reaction of the prescribers and making necessary changes in the sales strategy depending upon those reactions.
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#2 (30)
December 18, 2017 / by moPharma
Prior the iPad, almost every pharma account manager was using paper leave-behinds for detailing doctors. In four short years, the iPad has changed everything. It is now the dominant tool for detailing. In fact, the term, #mDetailer® , is now synonymous with account manager use of the iPad.
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#3 (30)
December 18, 2017 / by moPharma
Reduction in access to physicians means pharmaceutical sales forces must find new and different models for selling their wares.,Other industries have changed and adapted to digitalization. Now the pharmaceutical industry must do the same.
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#4 (30)
December 18, 2017 / by moPharma
#mDetailerⓇ has become an increasingly popular communications channel for companies looking to reach out to medical professionals to educate them on the benefits and capabilities of their products.
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#5 (30)
December 18, 2017 / by moPharma
mDetailer™ has thus seen a very interesting journey. It started with a huge hype of being a killer m-business application for today’s pharmaceutical industry but faced somewhat muted success. But now mDetailer™ models are finally picking up in demands by pharmaceutical companies and are fulfilling the initial hope and promise.
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#6 (30)
December 18, 2017 / by moPharma
#mDetailerⓇ have arguably defined how we live in our modern digital age; the mobile app development technology and tablet technology has lead to a vast range of apps that offer seemingly infinite functionality. The pharmaceutical industry has been slow to tap into this vast potential, but that tide is slowly starting to turn.
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#7 (30)
December 19, 2017 / by moPharma
E-detailer is becoming a real priority for pharma.But how does one integrate e-detailer to become a successful part of a sales strategy? A outlines the key success factors for e-detailer
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#8 (30)
December 19, 2017 / by moPharma
We brought a value and top quality tool for pharma companies, in the form of #mDetailer™ ,to better interaction with physicians to influence Prescription.
Success with mDetailing technology will depend on effective implementation of #mDetailer™ .
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#9 (30)
December 21, 2017 / by moPharma
With e-detailer, doctors get the flexibility and control when it comes to time, privacy and objectivity, without disrupting their daily routine and compromising the quality of patient care they provide.
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#10 (30)
December 21, 2017 / by moPharma
#mDetailer™ is becoming a real priority for pharma. But how does one integrate #mDetailer™ to become a successful part of a sales strategy? A outlines the key success factors for #mDetailer™ , the first being trust.
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#11 (30)
December 21, 2017 / by moPharma
eDetailer has become an increasingly popular communications channel for companies looking to reach out to medical professionals to educate them on the benefits and capabilities of their products.
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#12 (30)
December 21, 2017 / by moPharma
#mDetailerⓇ is often used as a blanket term for various online physician marketing, promotional and communication activities. With sales reps finding it increasingly difficult to spend quality time with Physicians, alternate communications channels like #mDetailerⓇ (in all its many formats) is proving to be an ideal solution to the declining physician marketing ROI.
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#13 (30)
December 21, 2017 / by moPharma
#mDetailerⓇ is an umbrella term covering the use of electronic, interactive media to enable sales presentations to physicians, and it has become an important element in medical sales training.
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#14 (30)
December 21, 2017 / by moPharma
This Talk will explore best practices in linking online #mDetailerⓇ to rep-based tablet PC detailing, thus transforming traditional pharmaceutical marketing practice.
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#15 (30)
December 23, 2017 / by moPharma
For decades, pharmaceutical companies had a simple business model. They hired thousands of sales reps who would hustle from door-to-door, desperate to win a few minutes time from physicians to attempt to convince them why Product A had superior efficacy and/or fewer side effects than Product B. The practice, which has changed little over the years, is unwieldy and inefficient. Is there a better way?
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#16 (30)
December 23, 2017 / by moPharma
Pharmaceutical companies expend colossal efforts and money to promote products amid prescribers. With the practitioners having little or no time to spare, sales professionals from pharmaceutical companies find it difficult to make personal presentations of products. In this scenario, companies have realized the potentials of #mDetailerⓇ, which is all about making use of the internet to make presentations and attract the attention of medical practitioners.
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#17 (30)
December 23, 2017 / by moPharma
#mDetailer® is not seen as a replacement to sales representative visits, but rather as a valuable additional channel to receiving information about pharmaceutical products and services.
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#18 (30)
December 23, 2017 / by moPharma
#mDetailerⓇ is the first solution to create marketing and information programs with a network-like structure. This concept first became popular in the United States, and today it is a widely known and used communication tool all around India due to the increasing demand for detailed, easy-to-access information and orientation.
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#19 (30)
December 23, 2017 / by moPharma
Just listen to emergency physician, in a medical community tribute, “The laptop was a barrier. It was like a screen being put up between the two of us, my eyes were focused on the laptop and not on the patient. Then the iPad came along and was a game changer because it invites the doctor and the patient to look at this device together.”
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#20 (30)
December 23, 2017 / by moPharma
mDetailer™ in healthcare refers to the use of interactive media such as a tablet to facilitate sales presentations to physicians. In other words, this happens when a sales rep takes in a smart device presentation to specific clients, walk them through it and hopefully leaves with a contract in its pocket.
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#21 (30)
December 23, 2017 / by moPharma
According to a survey, more than half of organizations report being behind when it comes to creating a digital health strategy.
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#22 (30)
December 23, 2017 / by moPharma
I like to think that most people in the pharma industry now accept that digital is an important channel that they need to think about and include in their marketing plans. Marketeers now include digital in their brand plans and the number of dedicated digital marketeers within pharma is growing.
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#23 (30)
December 24, 2017 / by moPharma
Mobile Apps have arguably defined how we live in our modern digital age; the development in smartphone and tablet technology has lead to a vast range of apps that offer seemingly infinite functionality. The pharmaceutical industry has been slow to tap into this vast potential, but that tide is slowly starting to turn.
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#24 (30)
December 24, 2017 / by moPharma
Sales and marketing costs represent the single greatest expenditure for pharmaceutical companies today, and this diminishing return on this investment is a cause for concern. Detailing is the only way in which the medical representatives reach their consumer base and inform them about their company products. To revolutionise this aspect of detailing has come into picture mDetailer™ .
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#25 (30)
December 24, 2017 / by moPharma
The history of mDetailer™ is comparable in its origins to many other communication technologies. Initially, the life sciences industry demanded a mobile technology to enable drug representatives to provide greater detail in their case studies. Before the explosion of the internet and accessible information, these representatives were the primary source for drug information for HCPs.
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#26 (30)
December 24, 2017 / by moPharma
Recent reports indicate that several pharmaceutical companies plan to create internal digital health divisions that will drive the development of smartphone apps and other tools to go along with their drugs.
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#27 (30)
December 24, 2017 / by moPharma
Pharma has got experience in the different stages of the drug's trials but we, at the other end of the scale, use the drug when it is generalised and open to the world population and have more experience there. So we need a two-way communication.
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#28 (30)
December 24, 2017 / by moPharma
When iPads and mDetailing first crept onto the pharma sales scene, iPads were new and interactive presentations were novel. Pharma reps had the “ooh, aah” factor on their side, and it helped them to sell. Now, tablets are commonplace, with everyone from toddlers to senior citizens wielding them on beach vacations, public transportation and dinner dates everywhere. Without the shock value of newness, do digital tools like iPads and mDetailing presentations still hold water for pharma sales reps?
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#29 (30)
December 11, 2017 / by moPharma
In 2015, Pfizer claimed that moving such sales tools to iPads will save it an average of 50,00,000 per year, in India
while during the same year 50 percent of pharmaceutical companies were reported to be making a similar switch. In this latest article in our 'How to execute digital series', we explain how to make the most of this shift.
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