Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Read MoreThe following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.
Read MoreAre you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition we outline how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that.
Read MoreDigital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say that all businesses should implement a digital marketing strategy in the same way.
Read MoreWhat does it take to make a successful website? For most businesses and brands, it won't happen quickly or easily. It will take time, effort, and resources. But that doesn't mean you'll need a huge budget to effectively compete. A successful website is monitored, measured, and improved over time.
Read MoreThe search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it's not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human touch, as well as more financial and creative resources than ever before.
Read MoreIn particular, content-driven link building is hard because you're hoping the idea and execution you've come up with is strong enough to attract links.
Read MoreSo, you've created tons of content, but you still aren't gaining any atraction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.
Read MoreIn 2017, we saw the start of a concerning trend � fewer clicks being generated by Google search on desktop and mobile. I don't think that was a blip. In my estimation, Google's actions around featured snippets, knowledge panels, and better instant answers in the SERPs overall, combined with more aggressive ads and slowing search growth (at least in the United States), will lead to there being slightly less SEO opportunity in 2018 than what we had in 2017.
Read MoreThe debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation:
Read MoreInfluencer marketing has a huge potential to deliver lasting results for many companies, but only if it's approached carefully and deliberately. The May 2017 SLC|SEM gathering brought in a couple specialists in this area to discuss this topic and talk about how one might identify influencers and why it should be part of your marketing strategy.
Read MoreRemember when it was considered weird to use a Bluetooth device in public? Back then, the last thing people wanted was for others to think they were ranting to themselves on the street.
Read MoreSavvy online marketers will tell you "the money's in the list!" but that's not entirely true. What they should be saying is that the money's in the quality of the list, rather than the quantity of subscribers.
Read MoreAs expectations about brand interactions continue to rise, and customers place more emphasis on experiences, relying on actual trends in your customers behavior as your north star for decision-making can help you to gain a competitive edge.
Read MoreRecently, I've had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content.
Read MoreConversion rate optimisation (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving ecommerce site performance and is also practiced by many brand marketing teams.
Read More2018 social media research is teaching us at least one thing: This may be the year that social media changed forever.
Read MoreMany business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization, and it can really increase the difficulty of this decision.
Read MoreRemember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?
Read MoreA lot of people make some pretty serious resolutions at the beginning of the year.Unfortunately, most of us have given up on them by the time February rolls around. (Some estimates say at least 80% of people have given up on their goals by the second month.)
Read MoreIf you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business.
Read MoreAs I've said in a previous post, SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most people understand the importance of building content and getting links, but there are a lot of larger and poorly built sites that struggle with some fundamental problems their URL structure.
Read MoreMultichannel marketing is marketing done through different channels in order to reach as many people as possible. While most businesses are on social media, some also do traditional advertising through television and the radio. You can even combine direct mailings with social media and e-mail marketing.
Read MoreBig data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before.
Read MoreIn 2015 many pharmaceutical firms companies still remain concerned about managing or creating social and Pharma Digital Marketing Strategies. Some of them may have not yet fully embraced the new channels and digital revolution.
Read MoreAs search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, which blew away our conversion rates and left us scrambling to restructure campaigns.
Read MoreEveryone understands that the quality of a police department, its officers and its command staff is in no way reflected by the number of Twitter followers and Facebook fans the department has, or any other unit of social media measurement.
Read MoreSearch experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site.
Read MoreThere's no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it's one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.
Read MoreGoogle has released new markup and schema aimed at bringing more news content to the Google Assistant and Google Home devices.
Read MoreThere can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was executed.
Read MoreSavvy online marketers will tell you "the money's in the list!" but that's not entirely true. What they should be saying is that the money's in the quality of the list, rather than the quantity of subscribers.
Read More"It depends" is the typical response by a search engine optimization specialist (SEO) to questions about traffic projections and is a top response that infuriates management.
Read MoreWeb-enabled smartphones are becoming a ubiquitous commodity. When people carry such devices on their person, more likely than not, they will use them to access the Internet rather than waiting until they’re in front of a desktop computer or laptop.
Read MoreMost websites don’t “just” accrue links on their own if they are focused on ranking; they use some sort of link-building tactic to attract them.
Read MoreMaybe you're that small mom and pop shop which started over 30 years ago or maybe you just launched you first entrepreneurial enterprise.
Read MoreAlthough many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business.
Read MoreWe know that everyone is using the internet these days, with more than 50% of the global population accessing it with mobile devices. Health care providers (HCPs) are part of this trend, and it is estimated that HCPs now spend more time on home computers than work computers.
Read MoreThe total number of organic clicks Google refers will drop by ~5% by the end of the year.
Read MoreIf you've spent any time online, chances are you've seen those obnoxious hyperlinked titles that go along the lines of "you won't believe what so-and-so looks like now" or "buy your amazing X for only $X here" or "15 things the government doesn't want mortgage owners to know."
Read MoreAs 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
Read MoreDigital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive.
Read MoreDigital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive.
Read MoreWith voice search on the rise, is your digital marketing strategy ready? Read more on the moPharma blog for the latest updates on voice search and the best SEO tips for your business.
Read MoreEvery day, people watch billions of videos. Bloomberg reports that 10 billion videos are viewed on Snapchat every day, TechCrunch reports that 8 billion
Read MoreThis guide has everything you need to know about video SEO. So if you want to rank your videos on YouTube and Google, you’re in the right place. Keep reading
Read MoreDon’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…
Read MoreIs your bounce rate too high? Want to reduce your bounce rate? Here are tips to reduce your bounce rate and boost your conversions.
Read MoreVoice Search SEO - Voice search is growing rapidly, especially among B2B search queries, millennials, and teens. Learn how to optimize your presence in search for voice search with this guide on Voice SEO.
Read MoreLet us take a ride to the world of internet and discover the latest digital marketing updates that have shaped up this March 2019.
Read MoreWant a rewarding Career in Digital Marketing in 2019? Find ✓Top Job Roles, ✓Skills, ✓Salaries, ✓Career Resources & more. Check Now!
Read MoreExplore the 5 social media trends sure to captivate your audience in 2019: UGC, videos, messengers and chatbots, AR, and transparency.
Read More #53 (59)Marketing for Engineers? Sounds weird, isn't it? Not really! In India, Engineering as a career option has always attracted a larger number of students.
Read More #54 (59)Viral Videos hold the potential of skyrocketing popularity overnight. Read more to know how Viral Video can make your marketing awesome.
Read MoreThere are times that you get surprised to see a sudden spike in traffic when you check your site’s traffic stats in the morning, and you often wonder where those visitors came from and how you were able to pull it off by accident. Well, what if you can replicate that result whenever you wish to?It’s very possible, given that all it really takes is to have a really awesome content that people will voluntarily share and to have a plan on how you can put that content in front of that particular kind of audience
Read MoreLearn how to make successful Email Marketing Strategy. Delve into the components of conversion-driven email campaign. Understand Email Marketing Metrics.
Read MoreKnow why Certified Digital Marketing Master Course (CDMM) is the most recommended digital marketing certification course offered by moPharma Digital Solution
Read MoreAre you intrested in a career that's fast-paced,ever changing and ripe with potential for advancement? Then consider a career in DIGITAL MARKETING. DIGITAL MARKETING is one of those rare fields that has so many facets to it and changes so fast that experience is not necessarily a requirement for landing a job but Knowledge is needed
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